26 August 2026 · Autumn ad copy for the range you already sell. Edit anything directly on this page, mark each line, then press Send when you are done.
How to review: Anything with a pencil is editable, just click and type over it. Mark each one
Approve or Reject.
Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.
When you are done, press Send to Casey at the bottom of the page. That just tells Casey you have finished and gives a copy that can be pasted straight into the ads.
Cold audiences who have never bought, and warm audiences who already own a Pott and are still burning a summer scent.
Sends to /collections/autumn
Primary Text
P1 · The autumn scent switch EditedRevised since your edit
Autumn does not need a new candle.
It needs a new scent.
If you already own a Pott, this is the easy part.
The old wax lifts out clean, the new refill drops straight in, and the room smells like October in about a minute.
Swap the summer citrus for Fig, Tonka or Oud.
Same Pott, thrown by hand in the UK, doing a completely different job.
Change your scent, not your Pott.
We have revised this line since you edited it.
P2 · Fig, and what is in the box EditedRevised since your edit
Fig is the one to move to when it starts going dark at four.
Sweet first, then the spice, with blackcurrant underneath keeping it from going sickly.
It is our most powerful scent and it is built for a big room, which in autumn is usually the one everybody ends up in.
The Starter Pack is a Pott thrown by hand by a UK potter, your first Fig refill, and a matching ceramic Match Pott with matches.
Everything you need to start, in one box.
We have revised this line since you edited it.
P3 · You only buy the candle EditedRevised since your edit
Here is the bit people work out in year two.
You buy the Pott once.
After that you are only ever buying the candle.
The refill costs less than the pack did, and if you put your favourite on a seasonal subscription it arrives on its own, so you never hit the end of a scent in the middle of October with nothing to light.
One Pott.
Many refills.
We have revised this line since you edited it.
P4 · Built to hold EditedRevised since your edit
Most autumn candles smell like autumn for about ten minutes.
Fig is our most powerful scent, and it is the one people buy when they have been let down by something that faded.
Sweet, then spiced, with blackcurrant underneath.
It fills a big room rather than a corner of one.
Light it at four when it starts going dark, and the room has changed by the time you sit down with it.
Handmade pottery.
Natural rapeseed and coconut wax.
Refillable.
We have revised this line since you edited it.
P5 · What people keep saying EditedRevised since your edit
★★★★★ “These candles last for hours and the scent is strong without being overwhelming.” Sue
Over 2,000 reviews at 4.8 stars.
What comes up most is the Pott itself, not the wax, which is rather the point.
Every Pott is thrown by hand by a UK potter and poured with natural wax.
When the seasons turn you do not replace it.
You drop the next scent in.
Keep the Pott.
Refill the scent.
We have revised this line since you edited it.
Headlines
H1Change Your Scent, Not Your Pott.Edited
One of your strongest headlines last autumn, unchanged
We have revised this line since you edited it.
H2Make It Smell Like Autumn.Edited
New. The time of year and the feeling, no scent named
We have revised this line since you edited it.
H3Refill. Relight. Repeat.Edited
Also did well last autumn, unchanged
We have revised this line since you edited it.
H4Made To Last Years. Not Weeks.Edited
Did well last autumn on a small budget, worth a proper run
We have revised this line since you edited it.
H52,000+ Reviews. 4.8 Stars.Edited
The review-count headline was one of last autumn’s best
We have revised this line since you edited it.
Nothing marked yet
Saved
Send your picks to Casey
Everything below has been copied to your clipboard. Paste it into a reply to Casey, or press Open email and paste it there.